Redefining the Complexion Narrative with Meri Stori

Makeup aficionado and content creator Arshia Moorjani spent years as a makeup artist working behind the counter before elucidating her cosmetics expertise as a writer with Cosmopolitan and showing off her tutorial skills as a self-made creator.

As a beauty lover of Southeast Asian descent, Moorjani often struggled with finding the products that meshed well with her deeper skin tone.

Moorjani has created her own cosmetics brand, Meri Stori, rooted in products that cater to her unique skin tone—specifically brown skin tones.

Her brand, which launched in 2025, is part of the growing effort for more inclusive shade matching. Estée Lauder, for example, recently announced an accord focused on more precise shade matching and improved formulas via research with the UK’s School of Design, University of Leeds.

Meri Stori, means “My Story” in Hindi and is rooted in high-performance, inclusivity and “clean” formulation. The brand sells a variety of “soft swipe” lipsticks in shades like Royal Berry; lip pencils in hues like Dreamy Henna; and lip peptide treatments that double as clean buildable pigment, which are billed as “universally flattering,” according to the brand.

“I wanted the brand to celebrate individuality while also paying tribute to my Indian roots. At the end of the day, everyone has their own beauty story,” she said.

Happi sits down with Moorjani to discuss her products and how they complement fall’s hottest makeup trends.

Happi: How does your new peptide lip treatment align with some of fall 2026’s color cosmetics trends?

Arshia Moorjani: This fall is all about makeup paired with skincare, which is exactly what inspired our Silk Peptide Lip Treatment. We created four shades — Pink Whisper, Rosewood Glow, Berry Cute and Plum Perfect — to complement a wide range of skin tones while giving your lips the nourishing care they need. It’s the perfect balance of color and lip care in one product.

Happi: Why did you go with these colors and what does it feel like on your lips?

AM: I wanted shades that looked beautiful on a wide range of skin tones because inclusivity has always been really important to me. The formula feels lightweight, silky and never sticky. It gives you a glossy finish with a beautiful wash of color while keeping your lips hydrated long after you apply it.

Happi: What other products do you have that align with some of fall’s cosmetics trends?

AM: Our Soft Swipe Satin Lipsticks and Story Line Lipliners are perfect for fall because they’re full of rich, wearable neutrals. My favorites are Royal Berry for a bold berry lip, Rosewood Glow for an everyday rosy nude, and Velvet Mauve for that effortless fall look.

For more on fall color cosmetics trends, see our August issue here.

Watch Meri Stori Founder Arshia Moorjani talk about cosmetics for brown skin here: